John E Reynolds Marketing, Sales, Advertising, Management Accomplishments

The entrepreneurial management career of John E Reynolds is defined by start-up, development and launch of multiple successful ongoing legacy products and services that delivered over their respective life cycles over $ 1 billion in collective new revenue streams. He combines strategic planning, team leadership, problem solving, and sense of urgency with deep marketing, sales, and general management expertise achieving long-lasting, positive ROI impactful results. John E Reynolds expertise includes:

GENERAL MANAGEMENT
* Operations and Logistics Plans
* P & L, Pricing Responsibility
* Process Controls & Reporting
* Start-up, Merger & Acquisition Work
* Team Selection & Leadership
* Interdisciplinary Integration
* Cost Reduction, Resource Stewardship

MARKETING
* Research & Strategic Planning
* Creative Strategy & Positioning
* Media Planning & Evaluation
* New Product Development, Launch
* Web, PR, & Traditional Advertising
* Task Force Selection & Leadership
* Product & Brand Management

SALES
* Sales Planning
* Staffing, Training, Motivation, Mentoring
* Key Account Acquisition, Retention
* Budget Setting & Control
* Employee & Rep Sales Management
* Collateral Development
* Compensation Structures

INDUSTRY EXPERTISE of John E Reynolds

Internet / Agency / Financial Services / Industrial Products / Hardware / Medical Devices / H&BA / Consumer Packaged Goods

LEGACY ACCOMPLISHMENTS of John E Reynolds

Developed and Introduced Two Highly Successful, patented Optical Products / Medical Devices for Schering Plough's Wesley Jessen unit, creating first year profit improvement of over $30 million vs prior year's breakeven:
- Fresh Look Contact Lenses, the first "cosmeceutical" contact lenses that changed brown eyes to blue. General-managed interdisciplinary team over 3 year period. Turned around test market failure by discovering, implementing, and training color standards quality control inspection. Delivered a $68 million (+ 172%) company sales increase during introductory year, more than tripling company revenue in just one year. Won CLF New Product Award.
- OptiSoft Toric contact lens for astigmatic correction. Utilizing similar management techniques and style, developed and introduced this $20 million sales / $5 million profit brand the following year.
- Lines awarded multiple patents and achieved global distribution, helping to take company to a tenfold annual revenue increase from $25MM baseline.

Developed and launched American Accents, the first market-successful decorator brand line for Rust-Oleum Corp.
After helping lead M&A work to pursue acquisition of a competitor that ultimately rejected company's purchase offer, formed and GM'd an interdisciplinary task force team to create a new multi-color, dual-application product line to displace that competitor. Delivered first year results of nearly $10 million revenue and $2 million profit. Brand's sales continue today through Home Depot, Menards, Lowe's, Ace Hardware, and others. Not just one, but two competitors were successfully displaced.

Started-up the Internet / Online Advertising, Direct Marketing, and Broker Sales Force Management functions that created a customer base and $2 million annualized deal flow critical to the launch of niche financial services company Oasis Legal Finance.
Key member of pitch team that attracted over $50 million of institutional hedge funding for the company less than one year after its launch, accelerated its growth and established its top 5 share rank. Repeated the same pattern one year later, resulting in a $40 million funding offer for Beacon Legal Finance LLC

TESTIMONIALS on behalf of John E Reynolds

CAREER PROGRESSION of John E Reynolds

July 2006 through present - VP Marketing & Creative - Fave Media Inc.
Key founding team member of GetFave.com, the first video-streaming Chicago search engine. Established marketing function to simultaneously grow both B2C and B2B target audiences. Built creative operations to acquire and produce client advertising content. Assists with private capital raise of $1.6MM achieved to date.
- Built monthly unique visitor audience for getfave.com of 100,000 in just 20 weeks, a ten-fold visitor increase and PageRank 4, utilizing SEO, pay-per-click SEM, streaming rich media ads, affiliate, and linking strategies.
- Built measurement and reporting functions for sales and customer service. Built sales offline and online collateral packages.
- Created PR campaign gaining coverage from traditional Chicago media plus links from over 80 blog sites.
- Created Print & Radio ad campaign supportive of initial launch, plus guerilla "street team" event marketing campaign.
- Built creative operations staff, process, and standards for high volume internet video advertising (rich media) production, from ideation through client approval, resulting in streaming of over 140 videos and related ads.

Sept. 2001 through June 2006 - Marketing & Sales Management, Legal Finance Companies
- Built Sales, Marketing, Website, and Customer Service functions for Oasis Legal Finance.
- Delivered annualized $2.5MM deal flow via internet pay-per-click search engine marketing, organic SEO marketing, and broker sales force recruitment, sufficient to attract $54MM second round hedge fund financing in May, 2004.
- Left Oasis, and co-founded Beacon Legal Finance LLC 12/04; utilized similar marketing strategy, building it to $1MM annualized deal flow; attracted $42 million hedge fund finance offer in 6 months, and with partner sold the business in 12/05.

Nov. 2000 through Aug. 2001 - VP Sales & Marketing - Horizon Displays & Advertising
- Increased revenue for trade show exhibit builder / marketing agency from $5.8MM to $7.3MM (+27%) in one year
- Directed sales team of 10 to acquire over a dozen new clients from fast-growing dot com niche.
- Gained real estate developer client Lord & Essex by adding a $500,000 media buying function to company's services offering.

Dec. 1995 through Aug. 2000 - General Manager - Armstrong Technologies UK
- Started-up from scratch a USA sales & distribution division for automotive fastener company's first North American division.
- Created customer base of 160 and $2MM annual revenue from zero.
- Reponsible for P&L. Built systems for Sales, Marketing, Inventory Control, Purchasing. Hired staff of 2. Managed third-party logistics vendors. Hired and managed broker sales force; sold to industrial fastener distributors and Tier 1, 2, 3 ISO 9000, 9001, QS 9000 motor vehicle manufacturers including Ford and Mack Truck via JIT line-side distributors.

Aug. 1992 through Sept. 1995 - VP Sales & Marketing - Dickson Nail
- Increased annual revenue from $12MM to $17MM (average +12% annual in declining category) over 3 years.
- Created and introduced Silverstar brand nails to building materials distributors, adding $2.5MM of new revenue.
- Created consumer packaging & permanent merchandising display for True Value Hardware, adding $1.5MM incremental sales.
- Reorganized 8-employee sales force into 4 integrated inside / outside sales teams.

May 1987 through July 1991 - Director, Consumer Marketing - Rust-Oleum Corp.
- Created and launched legacy brand American Accents decorator line of aerosol and canned paints
- Managed 8 person department, $60MM topline consumer brands P & L, and $13MM advertising / promotion budget.
- Grew sales & margin by avg annual +13%. Launched bonus size and multi-pack promotions; built new TV & print campaigns.
- Cut costs $700K by introducing new merchandising and in-store signage system.

May 1983 through May 1987 - Product Manger, New Products - Wesley Jessen div. Schering Plough Corp.
- Created and launched legacy brand Durasoft Colors (now Fresh Look) contact lenses, industry's first "cosmeceutical" medical device by directing interdisciplinary team. Managed agency and TV ad budget of $7MM. Tripled size of company after launch.
- Developed and launched legacy brand Optisoft Toric lens line for astigmatism correction, achieving first year sales of $20MM.
- Success of both product lines led to market share position leap from #6 to #3 in just 2 years, and division growth from $25MM to over $250MM less than 10 years later.

1974 through 1983 Eight years brand management for:
Abbott Laboratories, Consumer Products Div.;
Grew market share 2 points for division's most profitable H&BA consumer brands Murine, Murine Plus, Clear Eyes eye drops.
Wilton Enterprises, div. of the Pillsbury Company - Cake Decorating Products, sold through department stores.
A.E. Staley Consumer Product Group - Grocery / Household brands
Brand-Managed P & L's of Sno Bol cleaner and Sta Puf fabric softener. Launched new TV ad campaigns and promotion programs. Called on food and drug brokers, wholesalers, supermarket chains.

EDUCATION of John E Reynolds
M.B.A. Loyola University, Chicago IL 1981
B.S. Business Administration, Marketing Concentration. Indiana University, Bloomington IN 1974. Class top 10%.

POST-COLLEGIATE EDUCATION of John E Reynolds
Nissan, Deming, and ISO 9000 quality control coursework
Member, The Executive Committee (TEC) peer network

PATENT earned by John E Reynolds
Awarded international patent for designing "crow's foot" toric contact lens orientation imprint, 1988

LANGUAGE / CULTURE exposure for John E Reynolds
Exchange student to Chile - Spanish language

COMMUNITY SERVICE of John E Reynolds
Two-term President, Waubonsie Valley High School hockey club. Illinois state White Division champions, 2000.
Coached baseball, soccer, hockey.

John E. Reynolds
630-254-7950
reynoldsaa@aol.com